It is a massive first day for Lumen Area: Kyler Murray is coming to city to tackle the Seahawks.

No, there weren’t any typos in that sentence. Seattle’s dwelling stadium has been renamed Lumen Area from CenturyLink Area. The transfer displays the corporate CenturyLink’s rebranding in September as Lumen Applied sciences. And now Lumen Area will get a nationwide stage straight away with Thursday Evening Soccer on Fox and NFL Community televising nationally a key NFC West showdown between the Seahawks and visiting Cardinals.

As of Thursday morning on the west coast, the brand new names was nonetheless pending approval by the Washington State Public Stadium Authority, in line with The Seattle Occasions

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Why is CenturyLink Area referred to as Lumen Area?

In September, the telecommunications firm CenturyLink, which owns the Seattle stadium’s naming rights, underwent a rebranding course of. Three separate entities got here out of the rebranding: Lumen Applied sciences, Quantum Fiber and CenturyLink. CenturyLink paid $162.7 million in 2017 for the naming rights from 2019-2033.

In accordance with FierceTelecom.com, “Lumen Applied sciences’ platform brings collectively a worldwide fiber community, edge cloud capabilities, and safety and communication and collaboration options whereas Quantum Fiber is a subscription-based, absolutely digital platform for delivering fiber-based services and products to residents and small companies. The CenturyLink model will proceed to be used for residential and small enterprise clients over conventional networks.”

With Lumen Applied sciences trying to be the foremost way forward for the rebranded firm, it is sensible that the rights-holders would need an important title to their pockets to be mirrored within the title of the stadium they purchased rights to call.

What’s ‘Lumen’?

Lumen Applied sciences is the newly rebranded portion of CenturyLink that has been accounted for within the Seattle stadium’s new title.

It isn’t laborious to determine the origins of the phrase “lumen” — it is the precise Latin phrase meaning “mild.”

How lengthy was Seattle’s stadium referred to as CenturyLink Area?

The Seahawks’ stadium grew to become generally known as CenturyLink Area in 2011. That is when CenturyLink bought Qwest Communications, which had beforehand held the stadium’s naming rights.

Seahawks stadium title historical past

Lumen Area turns into the fourth title for the present dwelling of the Seattle Seahawks, which opened in 2002. Here is the rundown:

  1. Seahawks Stadium (2002-2004)
  2. Qwest Area (2004-2011)
  3. CenturyLink Area (2011-2020)
  4. Lumen Area (2020-?)

Who performs at Lumen Area?

The previous CenturyLink Area, now generally known as Lumen Area, is the house area for the NFL’s Seattle Seahawks and Main League Soccer’s Seattle Sounders. As well as, the XFL’s Seattle Dragons performed there of their temporary 2020 season. 

The stadium seats greater than 68,000 folks for NFL video games and greater than 37,000 for MLS video games. When followers are allowed within the stadium, it is thought of one of many hardest street environments in each the NFL and MLS, with Seahawks’ followers having been dubbed the “12th Man.”