- Rogue launch marketing campaign follows households placing all-new 2021 Rogue to the take a look at throughout a number of environments and terrains
- That includes cameo from actress Brie Larson, launch marketing campaign kicks off November 9
- Nissan indicators Larson to multi-year model partnership in U.S.
NASHVILLE, Tenn. – Right this moment Nissan launches the all-new 2021 Rogue with a marketing campaign designed to match the automobile’s edgy, versatile and adventurous character. The 360-degree “Rogue Gone Rogue” marketing campaign for Nissan’s best-selling U.S. mannequin within the business’s largest section begins on November 9 with TV and on-line integrations and strategic partnerships with Amazon and Atlas Obscura.
That includes a cameo by Academy Award-winning actress and EMMY Award-winning producer Brie Larson, the marketing campaign follows households on their distinctive and diversified adventures made doable by the 2021 Rogue midsize crossover.
Nissan extends partnership with Larson
As a part of the multi-year partnership, Larson will collaborate with Nissan on a wide range of on- and off-screen actions. As a Nissan model ambassador, she’s going to take an lively position in choose inventive campaigns, assist new mannequin launches and take part in worker and seller occasions. Larson may also assist the Nissan Basis utilizing her platform to deliver visibility to the academic programming its grantees introduce in respective cities.
“Brie embodies the Nissan spirit in her need to problem the established order off-screen and her means to deliver thrill and pleasure to on-screen roles,” stated Allyson Witherspoon, vp and chief advertising and marketing officer, Nissan U.S. “After we beforehand labored with Brie on the Sentra marketing campaign, she introduced a novel standpoint to the inventive in the course of the manufacturing course of, advocating for range and inclusivity, which aligns along with her curiosity in supporting the work of the Nissan Basis.”
For greater than 28 years, the Nissan Basis has been working to foster a larger appreciation and understanding of America’s numerous cultural heritage.
“I’m thrilled to be increasing my position as Nissan’s model ambassador and collaborating on their philanthropic endeavors,” stated Brie Larson. “Discovering a model with mission-aligned values and an genuine connection to its workforce and prospects is essential to me. All the things I’ve discovered about Nissan helps these relationships at its core. I look ahead to persevering with our partnership each on- and off-camera.”
Entrance and middle: Rogue’s radical redesign
The advertising and marketing marketing campaign for the all-new 2021 Rogue is centered across the household unit and showcases the automobile’s commanding fashionable design and cutting-edge know-how. The marketing campaign highlights the Rogue’s many premium options together with enhanced obtainable ProPILOT Help with Navi-link, customary Nissan Security Protect® 360, wi-fi charging and wi-fi Apple CarPlay®. The TV spots reveal the flexibility of the Rogue, placing the crossover’s three drive and two terrain modes to full use.
Within the marketing campaign’s “What Ought to We Do Right this moment” TV spot, an adventure-seeking household travels throughout many environments benefiting from the Rogue’s auto, eco and sport drive modes in addition to its snow and off-road terrain modes obtainable on All-Wheel Drive fashions. Finally, they find yourself on the films the place Larson makes her cameo look, pulling up alongside them in her personal 2021 Rogue.
“It is a marketing campaign that completely demonstrates the attraction of the Rogue to households and anybody else searching for a automobile that has all of it,” Witherspoon stated. “Whether or not touring within the mountains, to the seaside or the flicks, the Rogue has all of the know-how, essentially the most customary security choices in its class, and family-friendly options to allow an optimum driving expertise.”
Nissan’s multi-tier inventive marketing campaign for the Rogue is actually built-in with YouTube and Amazon takeovers alongside distinctive TV integrations throughout Univision, Discovery and NBC. The marketing campaign continues with TV, on-line video, print, radio, digital and social placements round family-focused content material within the run-up to Thanksgiving and past.
No doubt, the Rogue launch marks Nissan’s largest and most essential of the 12 months.
“The all-new Rogue is a key milestone in Nissan’s U.S. transformation plan,” Witherspoon stated. “The marketing campaign to launch it needed to be equally transformative. We have put collectively a really built-in plan that compellingly demonstrates why the 2021 Rogue calls for a better look.”
Nissan was diligent about taking security precautions and imposing social distancing amongst solid and crew on the “Rogue Gone Rogue” set. For some scenes, the crew filmed the actors individually and pieced the segments collectively in post-production.
For extra details about our merchandise, providers and dedication to sustainable mobility, go to nissanusa.com. You can too observe us on Fb, Instagram, Twitter and LinkedIn and see all our newest movies on YouTube.
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