• The most recent ingredient of Kia’s “K5 Dwell” launch will see the midsize sedan included into pivotal moments all through the 72nd Emmy® Awards ceremony
  • A :60-second spot that includes the K5 performing a never-before-seen stunt additionally will debut through the 72nd Emmy® Awards telecast on Sunday, September 20th on ABC

IRVINE, Calif., September 18, 2020 – Kia Motors America’s groundbreaking introduction of the all-new 2021 K5 continues with this weekend’s 72nd Emmy® Awards telecast. In a 12 months filled with firsts, Kia, in partnership with the Tv Academy, is implementing a first-of-its-kind integration the place the K5 might be prominently featured in what are positive to be probably the most high-profile and unforgettable moments through the telecast. Every K5 look will spotlight the type, efficiency and driving dynamics of Kia’s strongest midsize sedan ever. 

“Partnering with the 72nd Emmy Awards places the all-new K5 entrance and heart throughout one of the vital watched reside tv occasions of the 12 months,” stated Russell Wager, director, advertising operations, Kia Motors America. “The K5 launch is like nothing the midsize sedan class has ever seen and this newest initiative highlights the ‘It Issue’ that units the K5 other than all the pieces else.”  

Along with the in-show integration on Sunday, September 20th, Kia may even premier a brand new K5 broadcast spot through the Emmy Awards telecast. The :60-second “Stunt” advert finds the K5 GT performing a never-before-seen bounce between two ramps. Created by David & Goliath, Kia’s artistic company of file, the trouble contains each :30- and :15- second spots that might be used throughout each broadcast and digital platforms.

The 72nd Emmy Awards Telecast is the most recent means Kia is showcasing the all-new K5 midsize sedan by distinctive and surprising reside occasions. The launch started in late July with the first-ever K5 Dwell “Triple Risk Stunt”, and continued with the K5 being prominently featured on the semi-final’s opener of “America’s Acquired Expertise” earlier this month. The 72nd Emmy Awards will air reside, Sunday, September 20th, at 8:00 PM ET/5:00 PM PT on ABC.

 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top of the range surveys and is acknowledged as one of many 100 Finest World Manufacturers. Kia serves because the “Official Automotive Accomplice” of the NBA and affords an entire vary of automobiles bought by a community of greater than 750 sellers within the U.S., together with vehicles and SUVs proudly assembled in West Level, Georgia.*

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*The Telluride, Sorento and K5 are assembled in the USA from U.S. and globally sourced elements.

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