• Kia celebrates its new face and slogan, declaring the model’s future transformation
  • The brand new emblem options ‘symmetry’, ‘rhythm’ and ‘rising’ parts that embody Kia’s confidence and dedication to prospects
  • Kia discloses new model slogan: ‘Motion that conjures up’
  • Kia units new Guinness World Report for ‘Most unmanned aerial autos (UAVs) launching fireworks concurrently’ throughout emblem unveiling present
  • The brand new model function and technique might be offered to the world on January 15

(SEOUL) January 6, 2021 – Kia has revealed its new company emblem and world model slogan that signify the automaker’s daring transformation and all-new model function. The introduction of the brand new emblem represents Kia’s ambitions to ascertain a management place sooner or later mobility trade by revamping almost all aspects of its enterprise.

The emblem is a logo of Kia’s new model function and the values it guarantees to supply prospects via future services and products, and the experiences these allow. Kia seals its model promise by growing the brand new emblem to resemble a handwritten signature. The rhythmical, unbroken line of the emblem conveys Kia’s dedication to bringing moments of inspiration, whereas its symmetry demonstrates confidence. The rising gestures of the emblem embody Kia’s rising ambitions for the model, and, extra importantly, what it provides prospects.

“Kia’s new emblem represents the corporate’s dedication to changing into an icon for change and innovation”, mentioned Ho Sung Tune, Kia’s President and CEO. “The automotive trade is experiencing a interval of fast transformation, and Kia is proactively shaping and adapting to those modifications. Our new emblem represents our want to encourage prospects as their mobility wants evolve, and for our staff to rise to the challenges we face in a fast-changing trade.”

The brand new emblem was unveiled throughout a record-breaking pyrotechnic show within the skies above Incheon, Korea. The occasion noticed 303 pyrodrones launching a whole lot of fireworks in a synchronized inventive show, igniting and celebrating Kia’s new starting. This set a brand new Guinness World Report for ‘Most unmanned aerial autos (UAVs) launching fireworks concurrently’. The dazzling show could be seen on the Kia World YouTube channel: https://youtu.be/s61_IsjqLzc

A brand new model function and technique to be revealed on January 15

Along with an all-new emblem, Kia revealed its new world model slogan, ‘Motion that conjures up’. Particulars on Kia’s new model technique, together with model function and philosophy in addition to software to Kia’s future product line-up, might be shared via the digital ‘New Kia Model Showcase’ occasion to be held at 09:00 Korean Customary Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14). The occasion could be considered on the Kia World YouTube channel.

The launch of the brand new emblem follows the announcement of Kia’s ‘Plan S’ long-term enterprise technique in 2020. Underneath Plan S, Kia, amongst different aims, has the ambition to take a number one place within the world automotive market. That is centered on popularizing electrical autos and introducing a broad vary of mobility providers, tailor-made to satisfy the wants and tastes of people and native markets.

Kia Motors Company 

Kia Motors Company (www.kia.com) is a world-class mobility expertise supplier that seeks to encourage its prospects via motion. Based in 1944, Kia has been within the ‘motion’ trade for greater than 75 years. With 52,000 staff worldwide, a presence in additional than 190 markets, and manufacturing amenities in six international locations, the corporate right this moment sells round three million autos a yr. Kia is spearheading the popularization of electrified and battery electrical autos and growing a rising vary of mobility providers, encouraging thousands and thousands of individuals all over the world to discover the very best methods of getting round.

For extra info, go to the Kia World Media Heart at www.kianewscenter.com

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Info posted in press releases on the Kia Media web site was correct on the time of posting however could also be outdated by subsequent releases or different info.