Multi-Channel “K5 Stay” Effort Options Stay Occasions, Social Media, Awards Present Participation and Nationwide Broadcast Components
- Adrenaline-fueled kick-off occasion can be directed by famend stunt coordinator Darrin Prescott and stream dwell through Twitter on Tuesday, July 28 at Eight p.m. ET / 5 p.m. PT
- Marketing campaign consists of sponsorship of the 72nd Emmy® Awards Nominations Announcement in addition to a collection of prime nationwide broadcast spots
IRVINE, Calif., July 27, 2020 – Kia Motors America (KMA) in the present day is kicking off a multi-channel advertising and marketing marketing campaign in assist of the all-new 2021 K5. True to KMA’s “Give It Every thing” philosophy, the wide-reaching, real-time “K5 Stay,” effort will reset expectations by inserting Kia’s strongest mid-size sedan in conditions beforehand untouched on this historically conservative class.
The marketing campaign jumpstarts on Tuesday, July 28, at Eight p.m. ET / 5 p.m. PT with a livestream occasion on Twitter. Billed “Triple Risk,” the one-of-a-kind showcase can be directed by Darrin Prescott, motion unit director on a few of Hollywood’s most action-packed movies together with Child Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, and can present automobile lovers with a digital have a look at the potential of the all-new K5.
Along with Prescott, “Triple Risk” options skilled driver Collete Davis and actor Jeremy Ray Valdez, who will function occasion co-hosts, and stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch. Every stunt driver will get behind the wheel of a K5 and put the car’s smooth design, on-road prowess, and dynamic efficiency to the final word take a look at. The nationwide marketing campaign additionally features a strong social media presence and nationwide broadcast elements that can be introduced later in August.
“The all-new K5 is a totally new route for Kia and the midsize sedan class total, so we wanted a advertising and marketing marketing campaign that was as dynamic and motion packed because the car itself,” mentioned Russell Wager, director, advertising and marketing operations, Kia Motors America. “By combining dwell occasions with extra conventional components, the K5 and Kia can be introduced in methods by no means seen earlier than and positive to alter perceptions of the midsize sedan class.”
Representing one of many greatest leaps ahead between generations in current automotive historical past, the K5 celebrates a daring new chapter in Kia’s story. That includes a smooth design, all-new security and efficiency enhancing know-how and turbocharged engines, the all-new K5 is obtainable in Kia showrooms nationwide.
Previous to the Stay occasion on Tuesday, K5 digital components can be included when the Tv Academy publicizes their nominations for the 72nd Emmy® Awards on Tuesday, July 28 at 11:30 a.m. ET/8:30 a.m. PT streaming dwell on Emmys.com. This yr’s Emmy winners can be revealed LIVE throughout the 72nd Emmy Awards telecast on Sunday, September 20 on ABC.
Extra components of the built-in marketing campaign embody print, digital, social and broadcast elements that begin on July 28. Nationwide broadcast promoting will launch on September 1, and extra social media and video elements will complement the marketing campaign and run all through month.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to high quality surveys and is acknowledged as one of many 100 Greatest World Manufacturers. Kia serves because the “Official Automotive Companion” of the NBA and provides a whole vary of automobiles offered via a community of practically 800 sellers within the U.S., together with automobiles and SUVs proudly assembled in West Level, Georgia.*
*The Telluride, Sorento and K5 are assembled in america from U.S. and globally sourced elements.
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