All-New Sorento SUV Transported the Iconic “2021” Numerals from California to Occasions Sq.  for the Ball Drop, Will Shuttle Frontline Employees to Occasions Sq. to Ring within the New 12 months

  • New artistic marketing campaign, “The World’s First Storytelling Machine,” that includes the all-new Sorento will air throughout Dick Clark’s New 12 months’s Rockin’ Eve with Ryan Seacrest 2021 on ABC starting at eight p.m. EST
  • Nationwide Geographic captured footage of inspirational folks and locations nationwide for a collection of segments scheduled to air all through the evening 
  • Because the Official Countdown Sponsor, Kia will honor frontline employees for his or her arduous work and dedication all through the pandemic by transporting them and their households to Occasions Sq. for a secure New 12 months’s Eve celebration
  • The marketing campaign will likely be featured on New Custom’s One Occasions Sq. digital shows – beneath the enduring New 12 months’s Eve Ball and 2021 numerals – by way of the tip of January

IRVINE, Calif., December 29, 2020 –Kia Motors America, the Official Sponsor of the New 12 months’s Eve Countdown, will ring within the arrival of 2021 with a groundbreaking effort for the all-new Sorento SUV. The marketing campaign started in early-December with a Sorento embarking on a coast-to-coast tour of the U.S. on a mission to ship the enduring “2021” New 12 months’s Eve numerals to One Occasions Sq. in time for the Ball Drop. Becoming a member of Kia on the cross-country journey had been photographers from Nationwide Geographic that documented the coast-to-coast journey and captured inspirational tales at choose factors alongside the best way.

On New 12 months’s Eve, a brand new artistic marketing campaign that includes essentially the most rugged and refined Sorento to-date will air on Dick Clark’s New 12 months’s Rockin’ Eve with Ryan Seacrest 2021 on ABC. Created by David & Goliath, Kia’s artistic company of report, the marketing campaign features a 30-second spot entitled, “The World’s First Storytelling Machine.” The spot reveals that the all-new 2021 Sorento is far more than an SUV, it’s a highly effective, extremely refined software – a Storytelling Machine – to assist us all uncover tales price telling, particularly at a time when experiences are restricted. Along with the printed marketing campaign, the Sorento will likely be featured on New Custom’s spectacular digital billboards on the north façade of One Occasions Sq., the constructing that launched the annual New 12 months’s Eve Ball Drop custom in 1907. Sorento’s digital billboards will likely be on show by way of January.

“Like everybody, we’re able to say goodbye to 2020 and whats up to the brand new alternatives that 2021 will deliver, together with the arrival of all-new Sorento, essentially the most superior SUV Kia has ever constructed,” stated Russell Wager, director, advertising operations, Kia Motors America. “New 12 months’s Eve marks a contemporary begin and a brand new starting. It’s one other probability for us to jot down our personal story. The Kia Sorento, with its rugged functionality and cozy and versatile inside is completely geared up to take you wherever your story leads.”

To acknowledge and thank them for his or her arduous work and dedication, Kia will host frontline employees and their households to allow them to safely expertise the fun of New 12 months’s in Occasions Sq. for themselves. The households will likely be shuttled to and from Occasions Sq. for this once-in-a-lifetime alternative in a fleet of 2021 Kia Sorento and Telluride SUVs.

Kia’s New 12 months’s Eve marketing campaign began on December 1 with an all-new Sorento SUV and “2021” Occasions Sq. Numerals in tow, embarking from Kia’s Irvine, California, headquarters on a cross-country highway journey to ship the numerals to One Occasions Sq.. Alongside the best way, the Sorento stopped at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York. At choose factors alongside the route, Nationwide Geographic documented the Sorento’s journey to assist deliver the tales from these places to life by way of pictures and video.

All through the highway journey and on New 12 months’s Eve in Occasions Sq., Kia has and can adhere to CDC really useful protocols relating to face masks and social distancing tips. Occasions Sq. New 12 months’s Eve on December 31, 2021 is a broadcast occasion and isn’t open to the general public.


About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top of the range surveys and is acknowledged as one of many 100 Greatest International Manufacturers. Kia serves because the “Official Automotive Companion” of the NBA and affords an entire vary of autos bought by way of a community of practically 750 sellers within the U.S., together with vehicles and SUVs proudly assembled in West Level, Georgia.*

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