Adrenaline-Fueled Kick-Off To Kia’s “K5 Dwell” Marketing campaign Can Be Considered At:

IRVINE, Calif., July 31, 2020 – To introduce the model’s strongest midsize sedan ever, Kia Motors America (KMA) executed a daring “Triple Risk Stunt” carried out by skilled stunt drivers on a observe outdoors Atlanta. The Triple Risk Stunt featured two turbocharged K5 fashions crusing via the air in reverse instructions as a 3rd K5 mannequin slid into place beneath the airborne pair. The Triple Risk Stunt served because the kick-off of a multi-channel advertising marketing campaign in help of the all-new 2021 K5 midsize sedan.

True to KMA’s “Give It Every little thing” philosophy, the wide-reaching, real-time Triple Risk Stunt was designed to reset expectations by inserting the K5 in conditions beforehand untouched on this historically conservative class. Directed by Darrin Prescott, motion unit director on a few of Hollywood’s most action-packed movies together with Child Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, the stunt was streamed reside on-line and supplied automotive fans with a digital take a look at the aptitude of the all-new K5 midsize sedan.

Along with Prescott, the Triple Risk Stunt featured skilled driver Collete Davis and actor Jeremy Ray Valdez, as occasion co-hosts {and professional} drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch.  As Graham maneuvered, steered, and slid his K5 into place with stop-on-a-dime accuracy, two K5s pushed by the Lynches, sped down straightaways in the direction of each other earlier than every hit a ramp changing into airborne and crusing over Graham’s K5.  The “Triple Risk Stunt” ended with all three K5 fashions, and their respective drivers, secure and sound again on terra firma.

The 10-minute lengthy occasion may be seen in its entirety by visiting Kia Motors’ America YouTube channel:

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top of the range surveys and is acknowledged as one of many 100 Greatest World Manufacturers. Kia serves because the “Official Automotive Associate” of the NBA and gives a whole vary of automobiles bought via a community of almost 800 sellers within the U.S., together with vehicles and SUVs proudly assembled in West Level, Georgia.*

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*The Telluride, Sorento and K5 are assembled in the USA from U.S. and globally sourced components.


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