NASHVILLE, Tenn. – Automotive Information has launched its 2020 class of “100 Main Girls within the North American Auto Trade” and has acknowledged Nissan executives Sonia Rief, Judy Wheeler and Allyson Witherspoon. Compiled each 5 years since 2000, the record spotlights feminine leaders within the automotive subject who’ve vital affect and are main decision-makers inside their group. Honorees have been acknowledged final evening throughout an unique, digital occasion.

“Nissan celebrates the accomplishments of Sonia, Judy and Allyson, who’re redefining what senior management seems to be like within the automotive business,” stated Jérémie Papin, vice chairman, Nissan North America. “All three executives are robust advocates for increasing alternatives for girls pursuing STEAM careers and are wonderful function fashions inspiring the following era of leaders.”

Sonia Rief, vp, Car Related Companies & Program Administration Workplace, Nissan Americas, is chargeable for managing automobile line profitability and main Nissan’s Related Companies group, together with planning, supply, advertising and operations for inside and exterior buyer content material.

Sonia got here to the automotive business by way of her ardour for racing. She acquired concerned together with her engineering faculty’s Legends racing staff that led her into autocross and street monitor occasions together with her private automotive – and he or she hasn’t appeared again since. Sonia is a champion of girls in engineering and expertise and makes it a key focus in her function at Nissan. She is also an off-the-cuff life coach for a lot of workers. Sonia typically poses a query a key sponsor as soon as requested her, “Who’s going to carry your hand ultimately?” It’s an awesome reminder to examine again on priorities and measure the tradeoffs when balancing private {and professional} choices. That is Sonia’s second time as an honoree on the Automotive Information “100 Main Girls within the North American Auto Trade” record.

Judy Wheeler, division vp, Nissan Gross sales & Regional Operations for the U.S., is chargeable for the sphere gross sales group and main gross sales operations, distribution, fleet and authorized pre-owned gross sales.

Judy has worn many hats all through her profession – from gross sales and repair, to advertising and communications, to worldwide gross sales and enterprise improvement. That equates to 14 bodily strikes and 27 positions over 36 years. Missing a proper mentor throughout her skilled profession, Judy has made it her precedence over the previous 20+ years to dedicate time to function a mentor. Judy has established her personal formal mentorship program at every location the place she’s labored, and has mentored greater than 2,000 staff members.

She can be an government sponsor of Nissan’s Girls Enterprise Synergy Group supporting feminine worker skilled progress and improvement in addition to enterprise initiatives and group actions. She additionally has received an Government Management award and has been acknowledged by the Range MBA “Prime 100 beneath 50” in addition to being inducted into the Promoting Corridor of Achievement.

Allyson Witherspoon, vp and Chief Advertising Officer, Nissan U.S., is chargeable for advertising communications and media, knowledge innovation and buyer expertise, enhancing model worth, buyer belief and insights, and model and product advertising.

Taken with vehicles and design at an early age, Allyson has spent her complete profession within the automotive sector. As a feminine government in a male-dominated business, she’s made it her mission to champion different girls of their quest for unconventional profession paths. Allyson’s worldwide roles in Japan and Amsterdam, Netherlands, have offered her distinctive experiences similar to being in Saudi Arabia on behalf of Nissan the week that ladies there received the best to drive in 2017. Allyson participates in Adweek’s Government Mentor Program and serves on a number of boards/councils, together with Model Innovators and Affect Council. Allyson has been named a Prime 40 beneath 40 by Automotive Information for her expertise and management, and earlier this 12 months was acknowledged as a Feminine Frontier for breaking model obstacles by Marketing campaign US.

Extra info on Automotive Information’ “100 Main Girls within the North American Auto Trade,” is offered right here.

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