Kia’s All-New K5 Midsize Sedan Lands Starring Roles on America’s Received Expertise and the 72nd Emmy® Awards Telecast
- Kia’s “K5 Stay” launch efforts proceed injecting a much-needed dose of vitality and electrical energy into an in any other case stale class
- Kia is the primary official automotive companion to be signed by NBCUniversal & America’s Received Expertise
- Kia’s K5 and Telluride Dusk Version SUV shall be featured throughout the 72nd Emmy® Awards telecast
IRVINE, Calif., August 31, 2020 – The introduction of Kia’s strongest midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) launches a inventive broadcast marketing campaign and embarks on never-before-seen advertising and marketing partnerships with community reveals together with NBCUniversal’s America’s Received Expertise and the 72nd Emmy® Awards telecast. The initiatives come sizzling on the wheels of the first-ever K5 Stay “Triple Risk Stunt” – which happened in July – and can proceed showcasing the all-new K5 midsize sedan in distinctive and surprising methods.
“The Kia K5 is like nothing else within the class and we appeared for high-profile companions to create a collection of occasions and artistic parts that showcase our strongest midsize sedan ever,” mentioned Russell Wager, director, advertising and marketing operations, Kia Motors America. “The partnerships with America’s Received Expertise and the Emmys are a totally new route for Kia and assist carry reside parts to a launch that has been decidedly completely different from the beginning.”
Debuting on nationwide broadcast shops on September 1st, the “Turning the Lights On” spot, created by David & Goliath, Kia’s inventive company of document, finds the K5 GT zipping by way of a warehouse stuffed with dusty, discarded carnival rides and toys. Because the K5 passes every cobweb coated piece of apparatus, they magically come again to life and shortly the whole area is re-energized, with blinking lights, carnival music and animatronic actions, highlighting how the K5 is respiratory new life into and re-energizing the staid and rancid midsize sedan class. The spot ends with the voiceover “Rides made us really feel one thing as soon as, they will do it once more.” The inventive consists of each :30- and :15- second spots that shall be used throughout each broadcast and digital platforms.
At the side of the printed marketing campaign, Kia is the primary automotive model to formally companion with Summer season’s hottest present, America’s Received Expertise, and can conduct a reside episode takeover on September 1st. The partnership places the maneuverability and fantastic thing about the K5 on full show, featured in a shock present open and supported with distinguished Kia branding all through the episode.
Later in September, the K5 shall be entrance and middle for largest night time in tv as Kia companions with ABC and the Tv Academy for the 72nd Emmy Awards telecast. Kia shall be featured by way of a collection of integrations showcasing the model’s K5 and Telluride Dusk Version fashions. The Emmy Awards are scheduled to air reside on ABC, Sunday, September 20th.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top of the range surveys and is acknowledged as one of many 100 Greatest International Manufacturers. Kia serves because the “Official Automotive Companion” of the NBA and presents an entire vary of automobiles offered by way of a community of practically 800 sellers within the U.S., together with automobiles and SUVs proudly assembled in West Level, Georgia.*
*The Telluride, Sorento and K5 are assembled in the US from U.S. and globally sourced components.
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