:30-Second “Stunt Wars” Spot Demonstrates the Kia K5 GT’s Severe Efficiency Credentials
- “Stunt Wars” is the newest installment of Kia’s “K5 Dwell” launch efforts which started in July
- Multi-faceted advertising and marketing marketing campaign – together with reside occasions and digital and broadcast parts – put an emotional highlight on an in any other case uninspiring automotive class
IRVINE, Calif., October 15, 2020 – The introduction of the all-new 2021 K5 midsize sedan continues as Kia Motors America (KMA) debuts the newest broadcast spot highlighting the dynamic efficiency, revolutionary design and enhanced security options of the model’s strongest midsize sedan ever.
The most recent ingredient of the multi-layered inventive advertising and marketing marketing campaign is a :30-second broadcast spot entitled, “Stunt Wars.” Within the spot, skilled drivers Brionna Lynch and Sean Graham drive their respective K5 GT sedans via a harrowing slalom of metal beams as they deftly maneuver hairpin turns and pace down straightaways earlier than skidding to a photograph end. The spot’s voiceover states that when in comparison with the BMW 330i, the Kia K5 GT bests the German-engineered efficiency stalwart in each cornering and acceleration exams as carried out by AMCI1.
“The all-new K5 injects new life into the midsize sedan section and it raises the bar on what customers can anticipate from Kia,” mentioned Russell Wager, director, advertising and marketing operations, Kia Motors America. “Beforehand, solely German-engineered automobiles have been lauded for his or her driving dynamics. Now, with the 2021 K5 GT besting the 2020 BWM 330i in cornering and acceleration, Kia has challenged your entire midsize sedan class by elevating the requirements that efficiency sedans are judged upon.”
Launched in June, the K5 midsize sedan was featured all through the summer time in a sequence of reside occasions, inventive broadcast campaigns and never-before-seen advertising and marketing partnerships, together with these with NBCUniversal’s America’s Obtained Expertise and the 72nd Emmy® Awards telecast. Broadcast spots together with “Triple Risk Stunt”, “Turning the Lights On” and “Flatspin” highlighted numerous efficiency benefits K5 enjoys over the competitors. The multitiered, sustained rollout was designed to showcase the all-new K5 midsize sedan in distinctive and surprising methods.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top of the range surveys and is acknowledged as one of many 100 Greatest International Manufacturers. Kia serves because the “Official Automotive Companion” of the NBA and gives a whole vary of automobiles offered via a community of almost 750 sellers within the U.S., together with vehicles and SUVs proudly assembled in West Level, Georgia.*
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*The Telluride, Sorento and K5 are assembled in the USA from U.S. and globally sourced elements.
1‘AMCI Testing licensed; slalom/cornering, dry and moist pavement; acceleration dry; ESC off; BMW 330i with RWD.
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