If the name Rolls-Royce is synonymous with luxury automobiles, then the Phantom — first introduced in the 1920s — is the pinnacle of that automotive mountaintop. Following in the footsteps (or wheel tracks) of Phantoms that have come before it, the new Phantom is a contemporary design interpretation of the Rolls-Royce flagship sedan.
“From its debut in 1925, a Rolls-Royce Phantom has been the choice of the world’s most influential and powerful men and women, and as a result, a constant presence at history’s most defining moments,” explained Torsten Muller-Otvos, the CEO of Rolls-Royce Motor Cars. “As this next chapter in the Rolls-Royce story opens, the New Phantom points the way forward for the global luxury industry.
Pursuit of Excellence
The Hon. Charles Rolls and Sir Henry Royce first met in 1904 and agreed to establish Rolls-Royce to sell motor cars produced by Royce. The philosophy of Rolls-Royce from its inception has been the pursuit of excellence — a tenet still followed today. At the top of the Rolls-Royce model lineup for 2018 is the new eighth-generation Phantom, the finest example in the elusive pursuit of automotive excellence.
New Exterior Design
Easily recognizable as the Rolls-Royce flagship, the new Phantom possesses an imposing presence that is unapologetically elegant; and while there is nothing subtle about this car, at the same time it is extremely refined. The Rolls-Royce Pantheon grille and Spirit of Ecstasy hood ornament have been symbols of Rolls-Royce for decades. For the new Phantom, the grille has been more integrated into the front of the car, not protruding forward as much as the previous model, but also raised higher.
Right for You?
Successful entrepreneur, entertainment superstar or corporate CEO — only a select few will have the opportunity to experience this new Phantom. Admittedly, the pinnacle of automotive luxury — but is it worth the stratospheric price? The Phantom is more than just an automobile, it’s an experience and a statement about success, luxury and lifestyle. Phantom is more like collector art, vacation homes and private jets than an everyday car. But if you have success, enjoy luxury and it fits your lifestyle, the Phantom is a prime way to experience the ultimate in a luxury automobile
Pros: Extreme luxury; amazing new powertrain; an art piece.
Cons: Only a few will experience Phantom; very expensive.
Bottom Line: Price of admission is very high, but the finest car money can buy.