Jan. 8 (UPI) — Common Motors is altering its company emblem with the tagline “Everyone In” to mirror its evolution into electrical automobiles, the corporate mentioned Friday. It’s the fifth time in additional than 110 years that the corporate has modified its emblem.

The worldwide auto big mentioned the brand new advertising and marketing marketing campaign with the up to date emblem and tagline is supposed to spotlight that the brand new automobiles are “inclusive and accessible.”

The brand new GM emblem options blue tones to evoke clear skies and an underline of the “m” to connect with the earlier GM logos in addition to visually characterize the Ultium platform, the corporate mentioned. The destructive area of the “m” is a nod to the form of {an electrical} plug.

“There are moments in historical past when all the pieces adjustments. Inflection factors,” Deborah Wahl, GM world chief advertising and marketing officer, mentioned in an announcement. “We consider such some extent is upon us for the mass adoption of electrical automobiles. Not like ever earlier than, now we have the options, functionality, expertise and scale to place everybody in an EV. Our new model id and marketing campaign are designed to mirror this.”

GM joins Burger King, Kia Motors, Pfizer and Ceremony Help as corporations which have gone via current company emblem adjustments.

GM mentioned it has made $27 billion in investments into electrical and automatic automobile merchandise via 2025 and plans to launch 30 new EVs globally by the top of 2025. The corporate mentioned it plans to point out off the efficiency and adaptability of the corporate’s Ultium platform.

“GM has the expertise, expertise and ambition to advance a safer world for all, assist cut back emissions and speed up towards our all-electric future,” Wahl mentioned. “‘Everyone In’ demonstrates our intent to steer, whereas inviting others — policymakers, companions, people — to play an lively position in shifting society ahead, whether or not that is serving to to develop infrastructure, advocating for progress of their communities, or just taking an EV for a take a look at drive to find out about the advantages of EV possession.”