Jan. 11 (UPI) — Ben & Jerry’s debuted Monday a product on its web site packaged like its ice cream, however tailor-made for canine.
The ice cream maker owned by Unilever is interesting to a rising base with the brand new frozen deal with, as pet adoptions elevated throughout the COVID-19 pandemic with folks in search of companionship whereas at house, and gross sales of canine treats jumped 8% final 12 months to $4.6 billion, CNN Enterprise reported based mostly on Nielsen knowledge.
Since dairy of their common ice cream is not protected for canine to eat as a result of it may result in digestive points, builders substituted that ingredient with sunflower seed butter, which is protected for canine, however saved another elements utilized in Ben & Jerry’s common ice cream similar to sugar, coconut oil and wheat flour.
The brand new product is named “Doggie Desserts.”
Ben & Jerry’s Doggie Desserts will hit grocery and pet shops this month in two flavors: Rosie’s Batch, made with pumpkin and mini cookies, and Pontch’s Combine, made with peanut butter and pretzel swirls.
The product will price $2.99 for a 4-ounce mini cup and $4.99 for a 4 pack.
Ben & Jerry’s may even market different merchandise for canine on its web site, similar to an ice cream cone plush toy.
“Individuals are at house they usually’re in search of some type of extra consolation and ice cream, particularly Ben & Jerry’s, is a kind of go-to consolation meals,” stated Lindsay Bumps, a Ben & Jerry’s marking specialist.